![Click to enlarge](/assets/img//branding-design/split-verse-logo-variants-by-smokie-lee.png)
Client
- Split Verse
- Website
Split Verse is a mixed reality production company, specializing in making videos for VR games and experiences. They needed a branding solution that would firmly cement them into the current mixed reality landscape, but also grow with them into the future. (I also designed their website; you can check that post out here.) Because their focus is on the gaming industry, they wanted their logo to reflect that in some way. I decided early on to do it in an anaglyph style, which is a pseudo 3D effect created by using two different colored images (usually red and blue) slightly offset from one another. Once we hit on the idea of mixing - or splitting - a traditional console gaming controller with a VR headset, the rest seemed to fall into place.
![](/assets/img//branding-design/splitverse-logo-1.0.0.png)
![](/assets/img//branding-design/splitverse-logo-3.1.0.png)
![](/assets/img//branding-design/splitverse-logo-2.1.0.png)
![](/assets/img//branding-design/splitverse-logo-3.3.0.png)
![](/assets/img//branding-design/splitverse-logo-2.4.0.png)
![](/assets/img//branding-design/splitverse-logo-4.1.0.png)
When it came to palettes, we needed to emphasize the “split” part of the brand, so I focused a lot on contrasting and complementary colors.
![](/assets/img//branding-design/splitverse-palettes-1.0.0.png)
In the end, we went with the cyan and deep red of traditional anaglyphs.
![](/assets/img//branding-design/split-verse-logo-variants-by-smokie-lee.png)